When it comes to promoting your business, you have a lot of different options. Over the years, some advertising tactics have gone out of style, but their replacements have conquered the current social climate; propelling businesses to success. Whether you are a small business owner or a large company, there is bound to be an advertising campaign out there ready and waiting for your needs.
In this article, we’ll discuss the three best ways to promote your business.
One: Social Media
This one is pretty obvious. Everyone has a social media presence. You can use this to your advantage. Make your company a social media page on apps like Instagram, Tiktok, Twitter, and Facebook. You can build your following by connecting with family, friends, and current customers. Create engaging, share-worthy content for your audience. Give them something to interact with.
Social media is also a great way to announce new products, events, and sales. Make sure to post regularly and use relevant hashtags. You can run contests and giveaways as well.
Give your audience something to be excited about, something to look forward to. This will entice them to share your business with others.
Exposure is essential. Stay up to date on the current trends, and connect with other creators. You can also hire influencers to promote your product or service.
Be entertaining in your content. Start your videos with a great hook and be clear with your call to action. Take high-quality photos to share with your audience. Bad content can lead people to question the quality of your business.
You can also try collaborating with other businesses. This is a great way to advertise yourself to other audiences.
Two: Promotional Products
Reach is important when you’re publicizing your business. You want to engage with as many people as possible. Promotional products give you the opportunity to do that. You can place your business name and logo on things like tumblers, pens, clothes, tote bags, and keychains. There is an endless amount of items to choose from.
These are great advertisers because they’re used in everyday life. Instead of trying to draw your audience to you with some kind of display, you’re implementing your business’s presence into their everyday lives. They’ll see you when they sign a check or take a sip of their coffee. You’ll be present when they drive their car or grocery shop. Everyday items with labels and logos spark curiosity. Potential customers can look you up and research what you’re all about.
Spend time designing your promotional products. Make sure your logo is attractive and readable. It shouldn’t suffocate the product’s surface area. Subtlety is key. If you’re running a growing business, you’ll need to find ways to get your name out there and attract new customers. One great way to do this is with promotional products. 4inlanyards can help you create custom lanyards that feature your company’s logo and branding.
Get in contact with a promotional product company and see what kind of merchandise they offer. You can tell them what items you want to buy, and the quantity. They’ll be able to provide you with a quote.
Talk to multiple companies, and collect different quotes. Make sure you’re getting the best deal.
Three: Press Release
Press releases are a great way to keep customers up to date. They want to know what’s going on behind the scenes of your business; new features, products, and services that you’re offering. These announcements are similar to social media posts, but they have the benefit of proximity and community that an online presence often lacks.
You have a personal relationship with your community. You’re local, and relatively well-known. They pass by your storefront in the afternoons or see you at a community gathering.
You need to have a presence in the newspaper so your local audience can engage with you. This is a great way to show off your business’s personality.
Being featured in local publications makes your business feel personal.
Reach out to the editors and ask them about doing a feature article on your business. This is a great way for customers who aren’t familiar with you to learn more about what you do and how you can help them.
If you don’t have the time or resources to do all of this yourself, consider hiring a public relations firm that specializes in marketing. They’ll take care of everything for you so you can focus on serving your customers.
If you’re struggling with finding new, creative ways to promote your business, consider these tactics. They’re a great place to start.
As you navigate your way into the spotlight, it’s good to remember that you have something beautiful to offer. Many businesses get caught up with being popular or seen, and they sacrifice the integrity of their company for what they believe is success. True achievement comes from adding value, being an asset and staple in the lives of communities you wish to engage and inspire.
You’re forging your path, finding your way; and you’re headed for great things.