Your Guide to Getting Ahead of the PageRank Algorithm


John Mueller from Google stated in a Tweet that the company still uses “Pagerank internally” in 2020. But what is the Pagerank algorithm all about and why is it important?

It’s the name of an algorithm that ranks web pages for their relevance and importance by looking at who is linking to your website. And, since Google founder Larry Page helped to come up with the algorithm in 1997, it makes sense in another way to call it Pagerank.

An understanding of Pagerank is a must if you want your web pages to rank high in search engine results pages (SERPs). In essence, the more that other websites link to yours, the more chance you have of ranking higher in SERPs.

But it can be very challenging to get so-called “backlinks” to your website from others. Read on in this quick guide wish to get ahead of the Pagerank algorithm and begin quality link building.

What Is the Google Algorithm?

You might hear a lot of SEO experts go on about the “Google algorithm,” but in reality, Google uses many to measure various signals. Pagerank is one algorithm that Google uses to help rank web pages. It’s most likely changed a lot since its conception in the late ’90s.

Many industry experts agree that Pagerank remains one of the most influential aspects of Google’s complex systems when it comes to search engine results on the World Wide Web.

Pagerank and SEO Strategy

It’s pretty clear to anyone involved in SEO in depth that Pagerank counts for a lot when you’re considering SEO strategy. To rank high in Pagerank, it’s all about trying to get quality links to your site from other sites. But the main focus should be the number of relevant links to make a real impact!

Say, for example, you are a local business, then you should be considering building backlinks to your website to get more exposure. Furthermore, ensuring that you are getting local backlinks can really make a difference.

How Do You Build Backlinks?

Well, if you have the time and energy, you can approach websites and ask about guest posting on their site. This is where you write a blog post on another person’s site and then link to yours.

For example, you might be a fan of an industry-related website that provides useful info. You could approach that site with an idea for an article on something you specialize in.

Another quicker and much easier way to start building backlinks, though, is by going with a professional SEO agency. Such agencies will have many contacts for relevant backlinking and talented writers to get the guest posts out for you.

Respect the Power of the Pagerank Algorithm

The sooner you learn to understand the importance of the Pagerank algorithm, the quicker you’ll be able to rank higher in Google for the right reasons. The idea is to get as many high-quality backlinks as you can get, to give yourself a fighting chance against the competition!

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