Small businesses usually have limited marketing resources, which can make advertising and marketing quite difficult. The good news is that there are many free or low-cost alternatives for you to promote your offering.
Since you’re a business owner and probably have no time to research and discover such cheap marketing ideas, we have compiled a list of 6 simple tactics you can use.
1. Start a Website
A solid business website is crucial for assessing and enhancing the effectiveness of your other promotional strategies. It provides contact information, tells the story of your company and what it offers, and reflects the personality and distinctive qualities of your brand.
Even though you may believe that in order to create a website for your business, you must engage a professional web design company, this isn’t the case. There are platforms available for free that you can use to build a beautiful, fully functional website.
For instance, WordPress enables you to build a high-performing blog that is completely free. In addition, a domain name and web hosting (from sites like GoDaddy) can be obtained for roughly $5 per month.
2. Get Free Instagram Followers
Instagram is pretty crowded, which makes it hard to stand out and grow a large, engaged following. Still, there are some tried-and-true methods to get free Instagram followers who are interested in what you have to offer. Some of those methods include optimizing your Instagram bio, keeping a consistent content calendar, partnering with influencers and brand advocates, and interacting with your audience.
The most important thing is to avoid fake Instagram followers. Even though buying IG followers might seem appealing, the negative effects outweigh the advantages of organic follower development. Real followers have the ability to like, share, and comment on your content. These interactions will always be more valuable than a large number of inactive followers.
3. Get Listed on Online Directories
You need to make sure that your company is listed on all of the highly regarded websites and business directories available. These listings, for instance, are provided by Google, Yahoo, Yelp, etc. The majority of the listings are free, but their worth is undeniable.
Many of these websites are highly ranked by search engines. As a result, these links will be easily accessible to users searching for your company because they appear on the first page of SERPs.
4. Create an Email List
Creating an email list is crucial for marketing. You can collect the names and email addresses of website visitors who are interested in your product or service by using a signup form. The emails sent to these lists can be incredibly effective because the members of the list have already demonstrated their interest in your company, which makes them prequalified.
Your emails inform recipients of what your company has to offer and allow you to keep everyone in the loop regarding any current sales, promotions, or other noteworthy offerings.
5. Offer Giveaways and Special Deals
People love freebies, so offering a giveaway, MoonWlkr coupon or a discount on your site or social media pages can be a great strategy to increase interest.
This could be something like a free delivery coupon code or a discount rate on a certain product but the amount of business it brings in can be substantial, and people often tell their friends about positive and exciting things.
6. Ask for Reviews
One of the most effective ways to market your company to the right people is through word of mouth. Reviews on reputable sites like Facebook, Google, and Yelp are superior to testimonials on your own website.
These platforms make it very simple for customers to rate their interactions with your company. By inviting your loyal clients to submit reviews on them, you may promote your company and gather insightful customer feedback at the same time. Positive feedback can influence customers to try your company instead of exploring what your competition has to offer.
There are a number of ways to promote your business, increase traffic, and improve your bottom line regardless of your budget. The techniques described in this post will pay off if you put them into practice, especially if you make sure to review and adjust your strategy on a regular basis.